A quiet brand, made loud by the horses it serves.
Dapple Up is a Kentucky-based, equestrian-owned grooming brand built around plant-based formulas and the quiet rituals of the wash rack. Below you'll find everything you need to write about us — brand assets, founder context, fast facts, and a direct line to our team.
Fast facts
Built in the wash rack, not the boardroom.
“Built by horse people, for horse people: a quiet, plant-based grooming routine that respects the coat and the rider.”
“We left out the things our horses didn't need, and kept what actually works in the wash rack.”
Logos & imagery
Right-click or tap-and-hold any asset to save. For original files or additional formats, please contact our team below.
One-paragraph description
Dapple Up is a Kentucky-based, equestrian-owned grooming brand offering plant-based, SLS free shampoos formulated with essential oils. Made in the USA and Kentucky Proud certified, Dapple Up is trusted by professional riders, trainers, and barns for everyday grooming across disciplines, with a complementary line for dogs.
Let's talk.
For interviews, samples, collaborations, or high-resolution assets, reach out directly and we'll get back to you within two business days.