"Nourish the Coat, Nurture the Bond"

Dapple Up: Clean Coat, Clear Conscience

We are LOVE!

At Dapple Up, our passion for horses and animals are the driving force for everything we do. We' re dedicated to creating plant-based, effective, and gentle products that promote the health, well-being, and happiness of your equine partners. As horse (& animals) lovers ourselves, we understand the special bond between horses and their humans. That's why we're committed to providing only the best for your equine best friends. Our mission is simple: to help you nurture a healthy, thriving relationship with your horse, built on trust, respect and love.

The Secret to Healthy Horse Skin

Dapple Up® tackles problems caused by traditional shampoos at the root, using plant based ingredients and essential oils. This infused formula works harmoniously to give you not only cleanliness, but also peace of mind when it comes time for competition, the show ring, or a luxurious spa day with your best friend! If you want to see your horses with shiny, healthy coats, looking better than ever, so you can feel the pride of having the best sheen and cleanest horse... It's time to DAPPLE UP!
5* International Event Rider
Daniela Moguel
Team Mexico WEG

Our Story

Founded to be a little bit different from other companies
A chance encounter at Churchill Downs with a gentleman who produced a natural formula for nursing home patients led Katherine Wheeler directing her considerable talents into providing the best horse shampoo available. Selling to trainers out of the back of her truck at Keeneland in the beginning, Katherine has slowly spread the popularity and demand of a first class product. Dapple Up is now found in some of the best barns in the country and is available in select tack shop and online for everyone's horses and other animals.

About Us

Proudly based in Lexington, KY & Ocala, FL! Our USA-made products support local economies & small businesses. Certified Kentucky Proud, we promote equine wellness & community growth.