Our Story

Built from the
barn up.

Katherine Wheeler's path began with a chance encounter at Churchill Downs. A gentleman who had spent his career formulating gentle, plant-based washes for nursing-home patients believed the same thoughtful chemistry could serve horses.

He shared his formula and introduced Katherine to an essential-oil manufacturer. Together they refined every ingredient — chosen with purpose, safety, and performance in mind.

Katherine Wheeler, founder of Dapple Up, at the racetrack barn where the company began
Katherine Wheeler — Founder
From a Truck at Keeneland

A few bottles.
A whole lot of belief.

Katherine Wheeler, Dapple Up founder, with horse at the barn

Katherine started selling Dapple Up out of the back of her truck at Keeneland. Trainers noticed the difference immediately — softer skin, shinier coats, calmer baths. Word spread aisle to aisle.

Today Dapple Up is trusted across every discipline — racing, hunter/jumper, dressage, western, and beyond — still guided by the same promise that started it all: gentle, effective, plant-based care.

Our Values

What We Stand For

Quality

Plant-based ingredients sourced with care, crafted in small batches in the USA.

Compassion

Care that prioritizes horse well-being and peace of mind for owners.

Community

Building relationships with equestrians who share our standard of care.

"Good horse care isn't complicated — it just needs to be done right."

Join the Dapple Up community

Experience the difference and join equestrians who prioritize thoughtful, plant-based grooming.

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