Our Story

Built from the
barn up.

Katherine Wheeler's path began with a chance encounter at Churchill Downs. A gentleman who had spent his career formulating gentle, plant-based washes for nursing-home patients believed the same thoughtful chemistry could serve horses.

He shared his formula and introduced Katherine to an essential-oil manufacturer. Together they refined every ingredient — chosen with purpose, safety, and performance in mind.

Katherine Wheeler, founder of Dapple Up, at the racetrack barn where the company began
Katherine Wheeler — Founder

2016

Founded

USA

Small-batch made

PLANT-BASED

INGREDIENTS

Katherine Wheeler, Dapple Up founder, with horse at the barn
From a Truck at Keeneland

A few bottles.
A whole lot of belief.

Katherine started selling Dapple Up out of the back of her truck at Keeneland. Trainers noticed the difference immediately — softer skin, shinier coats, calmer baths. Word spread aisle to aisle.

Today Dapple Up is trusted across every discipline — racing, hunter/jumper, dressage, western, and beyond — still guided by the same promise that started it all: gentle, effective, plant-based care.

Our Values

What We Stand For

Quality

Plant-based ingredients sourced with care, crafted in small batches in the USA.

Compassion

Care that prioritizes horse well-being and peace of mind for owners.

Community

Building relationships with equestrians who share our standard of care.

Good horse care isn't complicated — it just needs to be done right.

— Katherine Wheeler

Join the Dapple Up community

Experience the difference and join equestrians who prioritize thoughtful, plant-based grooming.